A Marketing Strategy for Small Businesses AND
Search Engine for Finding Local Businesses for the Collective
The Good Habit Collective (The G.H.C.) is an app and website plugin that allows people to find companies with great business ethics near them. It is much like a search engine for finding companies that are specifically eco-conscious, fair pay, LGBTQ, or so forth owned in your general vicinity. The theoretical company also includes marketing materials for involved businesses to show of being part of the collective and what business practices they follow.
​
Participating businesses could be found through the app, through locally posted signs as seen here, or through postage at local stores.
Businesses could opt out of physical marketing in their stores, or choose to have conscious consumer tags and front of store postage.
​
The app was created using Adobe XD, and all other elements were generally created using a mixture of Adobe Illustrator, Photoshop, and InDesign.


